Stela Vlahova

Vice President, Strategy & Transformation at LEGO

Stela Vlahova is an accomplished professional with extensive experience in strategic leadership and business operations. Currently serving as Vice President of Strategy & Transformation at the LEGO Group since September 2021, Stela previously held various senior roles at Salesforce, including VP of Strategy and Business Operations, and roles in the Northern Europe and EMEA regions. Prior to that, Stela was Director of Professional Services at Medallia and spent eight years at McKinsey & Company as a Senior Engagement Manager, providing strategic counsel to Fortune 500 clients. Stela's career began as CEO of Inline Ltd., a leading contact center in Bulgaria. Stela holds an MBA from UCLA Anderson School of Management and a master's degree from Sofia University St. Kliment Ohridski, with additional credentials as a CFA Programme candidate.

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