Teddi F.

Teddi (Theodora) F. is a seasoned eCommerce professional with extensive experience in product management and digital marketing. Currently serving as a Senior Product Owner at the LEGO Group since October 2025, Teddi has previously held roles including Ecommerce Product Manager at Helly Hansen and Ecommerce Manager at CAD MicroSolutions Inc., where responsibilities included building and optimizing eCommerce websites, managing product catalogs, and driving online growth strategies. Notable achievements include enhancing customer experiences through effective merchandising and utilizing analytical tools to inform business decisions. Teddi's academic background includes a Master's degree in Sport Management from the University of Ottawa and a Bachelor's degree in Health and Physical Education/Fitness from Queen's University.