Yesim Çağlar Özbek

Yesim Çağlar Özbek has a diverse range of work experience spanning over two decades. Yesim currently holds the position of TheLifeCo Product Unit Chief Sales & Marketing Officer since March 2023. Prior to this, they worked as the Head of E-Commerce and Marketing at The LifeCo Wellbeing from November 2020 to March 2023. Yesim was responsible for marketing, product management, and digital marketing operations in this role.

Before joining TheLifeCo Wellbeing, Yesim served as the Head of Marketing & E-Commerce at Farmasi International & Tan-Alize Kozmetik from January 2020 to November 2020. Yesim was responsible for overseeing marketing, product management, and digital marketing operations for Farmasi Türkiye.

From April 2017 to November 2019, Yesim worked as the Head of E-Commerce and Marketing at Rossmann Türkiye. In this position, they were responsible for marketing and online sales for the leading German brand of Drugstore concept in Turkey.

Prior to joining Rossmann Türkiye, Yesim worked as the Head of E-Commerce and Marketing at Bernardo from May 2009 to December 2016. Yesim led the marketing and online sales operations for a premium dinnerware and kitchenware retail chain.

Before their position at Bernardo, Yesim worked as a Marketing Manager at Altıparmak Pazarlama Koll. Şti. – Balparmak İstanbul from March 2008 to April 2009. Yesim was responsible for marketing activities for Turkey's leading honey brand.

Yesim also gained experience as a Marketing Communications Manager at Doğan Publishing Company from February 2007 to March 2008. Yesim worked in the marketing department of Turkey's leading publishing, broadcasting, and online media company.

Earlier in their career, Yesim served as the Marketing Manager at Kerevitaş A.Ş. 'SuperFresh', 'Häagen Dazs' from May 2004 to February 2007. Yesim held the position of Chief Marketing Officer for a leading frozen and canned food producer and exporter.

Yesim also worked as an Account Director in the Customer Relations Unit at SPORTSNET/Sports Marketing Agency of the TBWA Group Turkey from February 2003 to May 2004. In this role, they managed marketing projects for clients such as Coca-Cola, Powerade, and Vestel.

Prior to their position at SPORTSNET, Yesim worked as an Account Director in the Customer Relations Unit at Grey Cenajans International from September 1998 to February 2001. Yesim designed and conducted PR projects for clients such as Pınar Food Company, Nokia, Dow Corning, and Lee Wrangler.

Yesim's career began as a Senior Account Executive in the Customer Relations Unit at A&B Public Relations from February 1996 to September 1998. Yesim handled media relations and PR campaigns for various clients, including Eskişehir University Art Festival and Beymen luxury retailer company.

Yesim Çağlar Özbek completed their education at different institutions and obtained various degrees and certifications. Yesim first attended Marmara University from 1993 to 1999, where they earned a Graduate Degree in Radio, TV, and Cinema from the Communication Faculty. Later, they pursued a postgraduate degree at Middlesex University from 2001 to 2003, specializing in Marketing Management.

In addition to their degrees, Yesim Çağlar Özbek also acquired several certifications. In 2018, they obtained the "SEO Eğitimi" certification from Google Dome and the "Google Adwords - İleri Düzey" certification from Google. Furthermore, in 2011, they completed the Digital and Social Media Programme at Bahçeşehir University.

Overall, these valuable educational and certification experiences have contributed to Yesim Çağlar Özbek's knowledge and expertise in the fields of Marketing Management and Digital and Social Media.