The Lifestyle Company
Yan Heurckmans has an extensive background in sales and marketing, with experience working for companies such as The Lifestyle Company, HUNGARIA, Le Coq Sportif, Mondelēz International, BEIERSDORF S.A., and Groupe Gillette France. With a degree in Marketing and Communication from NEOMA Business School, Yan has held various roles such as Directeur des ventes, Responsable national grands comptes, SALES MANAGER, KEY ACCOUNT MANAGER, and SENIOR BRAND MANAGER. Yan's expertise lies in developing sales strategies, managing teams, driving brand growth, and leading successful commercial negotiations with key customers. Yan's career highlights include successfully leading the implementation of a new business model at Le Coq Sportif and maintaining NIVEA MEN as the #1 French male face care brand.
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The Lifestyle Company
Created in 1998 by Michel ROUEAU, The Lifestyle Company is a brand building company specialized in the distribution of fashion, casual, lifestyle, sport and outdoor major international brands. The Company acts as a real partner for the brands it represents, as if it were a "subcontracted subsidiary", with totally integrated services : - Sales - Marketing - Finance - Customer service - Logistics - IS The Lifestyle Company is located in the very center of Paris, in the department stores area. Belief : think global, act local to achieve success, development and growth. Mission : Develop and market in France, internationally recognized brands in Footwear, Apparel and Accessories. Distribution know how : in most channels of distribution using adapted marketing mix strategies for each brand : - Fashion premium boutiques - National department stores - Fashion retailers - Footwear retailers & chains - Sporting goods retailers & chains - Outdoor retailers & chains - Kids stores - E tailers & mail orders Key facts : - 14 000 sq ft of integrated show rooms in Paris and Bordeaux - 8 partner's show rooms in the major French cities - 80 000 sq ft of warehouse capacity - Inhouse managed Shop in Shops in Department Stores - Owned retail stores - Several POP Up shops openings per year - 2 500 active accounts - 4 000 doors Values and practices : Excellence Service Performance Ambition Rigour Team spirit Image