Travis Smith

Director Consumer Insights at The Lovesac Company

Travis Smith is an experienced professional specializing in consumer insights and analytics. Currently serving as the Director of Consumer Insights at Lovesac since January 2022, Travis previously held multiple leadership roles at Luxottica from 2011 to 2022, including Director of Consumer Analytics and Customer Experience, where responsibilities encompassed overseeing a global customer experience program, managing IT integration, vendor relationships, and analytics. Earlier, as Director of Marketing and Customer Analytics at Luxottica, Travis led the development of Customer Analytics for the LensCrafters brand. Prior experience includes significant roles at Luxottica Retail, ACNielsen, OTX, and BASES, with a focus on marketing mix modeling, product development, and client consulting. Travis holds a Bachelor of Science degree in Decision Science and Marketing from Miami University.

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