Heinz Manderfeld

Heinz Manderfeld is currently the EU Director Digital Data & Strategy at BMW & Mini, and also the Founder of Nerdo IO. With a background in digital transformation, digital media, marketing, and client management, they have held various leadership positions in renowned companies such as UM Worldwide, Havas Media Group, and Wavemaker. Heinz has also owned interactivecollective.com, providing support to agencies and advertisers with their digital campaigns. Their experience includes digital media strategy, media planning, social media, and search engine marketing. They have a strong educational background in cultural work and social work.