Josephine Hansom

Josephine Hansom is a seasoned professional in the field of market research, currently serving as Senior Vice President and Youth Practice Lead at Savanta since May 2022, focusing on strategy and growth for the global youth proposition. In addition to their role at Savanta, Josephine is an elected Fellow and Member of the Board at the Market Research Society, chairing the organization's Equality, Diversity, and Inclusion Council. Josephine previously led YouthSight as Managing Director, driving growth at the UK's leading youth research agency, and has held key positions at GfK, Vision Twentyone, and CMRC, accumulating extensive experience in both qualitative and quantitative research. Josephine holds an MA in Public Policy from King's College London and a BSc in Social Psychology from Loughborough University.