BZ

Blair Zimelis

Strategy Director at The Marketing Arm

Blair Zimelis has a diverse work experience that spans various roles and industries. They have recently been working at TMA (The Marketing Arm) as a Strategy Director, where they have been responsible for developing strategic marketing plans. Prior to this role, Blair served as a Sr. Strategist in both Culture Marketing and Consumer Engagement.

Blair's earlier experience includes working as an Assistant Grader at Northwestern University Medill School, where they demonstrated strong organizational and analytical skills. They also gained valuable experience in marketing strategy as a member of the Marketing Strategy Graduate Team at Outward Bound USA.

Blair's retail experience includes working as a Sales Associate at J.Crew, where they were recognized as a "global associate" and consistently met sales goals. They also had an internship at Moroch Partners, where they provided support in compiling competitor analyses and coordinating logistics for meetings.

Additionally, Blair has interned at Northwestern Mutual, Fishman Public Relations, and NFP, where they gained valuable exposure to marketing and public relations. Overall, Blair Zimelis's work experience showcases their expertise in strategic marketing, research, and customer engagement.

Blair Zimelis completed a Master of Science (M.S.) in Integrated Marketing Communications from Northwestern University from 2015 to 2016. Prior to that, from 2011 to 2015, Blair studied at the University of Denver - Daniels College of Business, where they earned a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing. During their time at the University of Denver, Blair also participated in an international marketing program at Florence University of the Arts in 2013. Before their university studies, Blair attended Deerfield High School, where they obtained a high school diploma in General Studies from 2007 to 2011.

In addition to their formal education, Blair has also obtained several certifications. They completed the Anti-racism eWorkshop at the Blue Level in January 2022. In September 2015, Blair obtained certification in Google Analytics. In January 2021, Blair became a Facebook Certified Creative Strategy Professional. Lastly, Blair has a Microsoft Office Specialist certification, although the specific month and year of obtaining this certification are not stated.

Links

Previous companies

J.Crew Group logo
Northwestern Mutual logo

Timeline

  • Strategy Director

    March, 2022 - present

  • Sr Strategist Culture Marketing

    February, 2020

  • Sr Strategist Consumer Engagement

    September, 2019

  • Strategist Consumer Engagement

    February, 2017

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