The Marketing Arm
Caroline Crews is an experienced Account Director at TMA (The Marketing Arm) since May 2013, where management roles have included overseeing the Cedar Fair client and leading Shopper Marketing for the Pernod Ricard account. Previous positions include Account Supervisor roles for Pernod Ricard and Goodyear, as well as several account management roles at BACARDI North America, progressing from Assistant Account Executive to Senior Account Executive. Early career experiences include a Promotions Internship at TMA and a Sales Associate role, complemented by full-time and part-time nannying positions. Caroline holds a Bachelor of Science in Management with a focus on Marketing from Tulane University.
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The Marketing Arm
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The Marketing Arm (TMA) pushes past relevance to create true cultural resonance for brands. A fully integrated agency with strategic and creative expertise across all forms of media, experience and partnership. Headquartered in Dallas, with offices across the country and staff around the globe.