The Marketing Arm
Joanice Bastos has a strong background in talent acquisition and marketing, currently serving as Talents Acquisition Brazil at The Marketing Arm since January 2020. Prior experience includes a role as Atendimento Publicitário at NET'N'WORK from May 2018 to January 2020, and a position in Administração de Vendas at Grupo ZAP Viva Real, where responsibilities included contract analysis and process improvement. Joanice also worked at VivaReal as DBM from November 2014 to April 2017, focusing on potential client qualification and market mapping. Joanice holds a Bachelor's degree in Social Communication with a specialization in Advertising from Centro Universitário FMU | FIAM-FAAM, completed in 2016.
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The Marketing Arm
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The Marketing Arm (TMA) pushes past relevance to create true cultural resonance for brands. A fully integrated agency with strategic and creative expertise across all forms of media, experience and partnership. Headquartered in Dallas, with offices across the country and staff around the globe.