Toby has 23 years of experience in the Lighter-than-air industry, predominantly in the areas of airship sales, marketing and campaign management. He joined The Lightship Group (TLG) in 1998 as an Account Manager. TLG grew to become the world’s largest and most successful blimp advertising company. He headed up TLG’s North American sales, and in 2003 became Global Marketing Director. In 2012 TLG was acquired by Van Wagner, and he became EVP Sales. He has experience selling and managing blimp campaigns across the globe, including the US, Canada, Mexico, Brazil, Australia, China, Japan and extensively throughout Europe. During my time with TLG he has been directly responsible for sales in excess of $150 million and worked with Television Networks and Fortune 500 companies to design and manage some of the world’s most successful blimp campaigns such as Goodyear, Anheuser-Busch, Monster.com, Sanyo, MetLife, Saturn (General Motors), Holden (General Motors Australia), NBC Universal, AT&T/D.
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