Amanda Murray

Amanda Murray (Heenan) has a diverse work experience spanning various roles and industries. Amanda most recently worked as a Director of Client Leadership at The Mars Agency since November 2018. Prior to that, they served as an Account Director at Epsilon (formerly Catapult Marketing) from March 2017 to October 2018, where they played a key role in developing and executing digital, ecommerce, and consumer promotions strategies for MARS Food. Amanda also successfully launched MARS Food's ecommerce strategy on Amazon, resulting in over $200K incremental gross sales value (GSV) in the first six months.

Before their role at Epsilon, Amanda worked at Catapult Marketing from January 2014 to March 2017, holding positions such as Management Supervisor, Digital, and Account Supervisor. During this time, they managed the digital marketing efforts for various MARS Foods brands, including developing digital brand positioning, strategic plans, and content calendars. Amanda also collaborated with the Insights & Research team to create integrated shopper and digital marketing solutions for Nestle Infant Nutrition's top retail accounts. Amanda's contributions led to significant client growth, increased revenue, and the successful execution of digital test and learn programming.

Prior to their time at Catapult Marketing, Amanda worked at Think 360 Inc. as an Account Supervisor from May 2005 to February 2010. In this role, they led the development of strategic marketing plans for Del Monte Vegetables, Del Monte pet brands, Pepperidge Farm, and Puff Pastry. Amanda also played a key role in developing the brand platform for Pepperidge Farm and managing its implementation among partner agencies.

Amanda's early career included positions at Mid-Missouri Mavericks Baseball as a Community Relations & Fundraising Manager from 2003 to 2005. In this role, they organized community events, handled advertising and group sales, and participated in design processes for marketing materials. Amanda also gained experience as a Promotions Intern at Premier Marketing Group, Inc. in 2003.

Overall, Amanda Murray (Heenan) has demonstrated strong leadership, strategic planning, and execution skills throughout their career, with a focus on driving business growth through digital marketing and ecommerce strategies.

Amanda Murray (Heenan) completed their Bachelor's degree in Journalism with Minors in Business & Psychology from the University of Missouri-Columbia from 2000 to 2004. Prior to that, they attended Notre Dame High School from 1996 to 2000.