Olivia Yeakle

Olivia Yeakle has a diverse work experience in marketing and communications. Olivia currently works at The Mather Group as a Marketing & Business Development professional since March 2020. Previously, they served as a Digital Marketing Manager at the same company from August 2019 to March 2020.

Before their tenure at The Mather Group, Olivia worked at Traffic Digital Agency as a Marketing Analyst from September 2016 to March 2019. In this role, they utilized Google AdWords Keyword Planner to create keyword targeting recommendations and developed content suggestions for clients' websites. Additionally, they compiled guest posting opportunities and created relevant content for submission on various websites.

Olivia also has experience as a Freelance Writer/Curator at BeautySomething.com for a brief period in 2016, where they pitched trending and pre-viral content for their audience. Prior to that, Olivia worked in a similar role at LittleThings.com, where they pitched content and provided headline options.

Olivia's early career included roles at Ball State University Marketing and Communications, where they served as a Media Team Writer from January 2013 to December 2014 and as a Communications Intern from May 2014 to July 2014. In these positions, they wrote content, assisted in event planning, conducted interviews, and wrote feature articles for foundation publications.

Olivia also gained marketing experience as a Marketing Representative at Insomnia Cookies from January 2013 to December 2014, where they provided promotional material, promoted the brand through social media, and conducted market research surveys on Ball State University students.

Furthermore, Olivia worked as an Assistant Account Executive at S&S Public Relations and as an Account Director at Cardinal Communications. In these roles, they were involved in media relations planning, event coordination, and developing social outreach initiatives.

Finally, they completed internships at SBC Advertising as an Account Service Intern, where they conducted competitor analysis, provided insights during client calls, and tracked social media for Bed Bath & Beyond's competitors. Olivia also held positions of Social Outreach Chair and Account Executive at Cardinal Communications, where they planned professional development trips, coordinated networking events, and developed media relations plans.

Overall, Olivia Yeakle has a strong background in marketing and communications, with experience in digital marketing, content creation, event planning, and media relations.

Olivia Yeakle attended Ball State University from 2011 to 2014, where they obtained a Bachelor of Science degree in Public Relations and Advertising.