Shelby Albrecht

Shelby Albrecht is a highly skilled Creative Director currently leading The Merch Collective since November 2024, with an extensive background as a Freelance Designer since January 2013, creating branding and design solutions for notable clients such as Dolly Parton and Machine Gun Kelly. Prior to this role, Shelby has held significant positions including Senior Graphic Designer at Romeo Entertainment Group, Lucchese Bootmaker, and the Country Music Association (CMA), where responsibilities included conceptualizing digital marketing strategies and enhancing engagement through compelling graphics. Shelby's experience also extends to designing merchandise for music clients at Manhead, LLC, and supporting competitive equestrian training and management in previous roles. A graduate of Loyola Marymount University with a Bachelor’s degree in Fine and Studio Arts, Shelby combines artistic expertise with a proactive approach to project management and client relations.