Joana Paula Barbosa Gonçalves

Joana Paula Barbosa Gonçalves has a diverse range of work experience. Starting in 2005, they worked as a Reporter for Jornal Panorama, where they were responsible for news gathering, daily editing, and developing special articles for the weekend edition. In 2007, they worked as a City and Police Reporter for Tribuna de Minas.

Moving forward, from 2008 to 2008, Joana worked as a Press Officer for Support Comunicação. From 2010 to 2011, they were appointed as the Encargada Passatge del Temps at Museo de Cera de Barcelona, where they managed the store and café, dealt with customer service, handled orders, and monitored stock.

Joana then joined Intercom Empresas in 2011 as a Web Content and Community Manager for the Brazilian market, overseeing the management of social media and content for six portals.

In 2016, they started working as a Content Strategist and Social Media Planner as a freelancer, author, and journalist. Joana Paula focused on content planning, managing social media accounts, and creating social media advertising strategies for clients in various sectors.

Most recently, Joana was the Head of Traffic Acquisition at The Mind Hub Company, a position they held since January 2021. In this role, they formulated strategies to increase traffic, conversions, and improve channel performance through SEM, Social Ads, and Content Marketing. Prior to that, from 2018 to 2021, they served as a Social Media Manager and Content Strategist at the same company, where they developed social media strategies, defined and monitored KPIs, planned and optimized Social Ads campaigns, and conducted content audits and SEO optimization for organic traffic growth.

Joana Paula Barbosa Gonçalves completed their education in a chronological manner. Joana Paula first obtained a Bachelor's degree in Social Communication from the Universidade Federal de Juiz de Fora between 2001 and 2005. Then, from 2006 to 2008, they pursued a Postgraduate degree in Art, Visual Culture, and Communication, specializing in their chosen field. Later, from 2010 to 2012, Joana completed a Master's degree in Business and Institutional Communication Management at the Universitat Autònoma de Barcelona. Their educational journey culminated in 2013 and 2014 when they pursued a Master's degree in Web Analytics from KSchool.