Lynn Storey

Director, Direct Marketing at Mercy Home for Boys & Girls

Lynn Storey has extensive experience in the field of fundraising and marketing. Lynn started their career as a Traffic Manager at Group Two Advertising in 1987 before moving on to become an Assistant Product Manager at Trans National Group Services from 1989 to 1992. From 1993 to 2009, they served as the Director of Development Services at the Catholic Church Extension Society, where they managed the strategic and creative processes for the organization's direct response fundraising program. Lynn then worked as the Director of Direct Response at The Hope Institute for Children and Families from 2009 to 2013, where they optimized and informed the institute's interactive fundraising programs. Following that, they joined Easterseals as the Director of Planned Giving Marketing from 2013 to 2016, where they implemented and managed multichannel campaigns to generate bequests and charitable gift annuities. Currently, Lynn is the Director of Direct Marketing at Mercy Home for Boys & Girls, a position they have held since 2016. In this role, they focus on optimizing the multi-channel direct response fundraising plan and managing digital, direct mail, and telemarketing strategies. Overall, Lynn's experience demonstrates their expertise in developing and managing fundraising campaigns and their ability to enhance donor experiences.

Lynn Storey obtained a Certificate in Social Media Marketing from DePaul University - Charles H. Kellstadt Graduate School of Business in 2013. Prior to that, they earned a Bachelor of Arts degree with Cum Laude distinction from Smith College. Lynn also holds a Certificate in Practical Internet Marketing from DePaul Driehaus College of Business. However, the start and end years for the latter two educations are not specified.

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