Holland Cooke

Holland is a guy who gets paid to listen to our show and tells us when we are doing something wrong. In other words – he’s a “consultant” and a good one at that. Holland is actually a highly sought-after broadcast professional that has spent forty years toiling in the radio/TV vineyard. He’s survived a variety of on-air and management positions, not the least of which was his seven years as Operations Manager of WTOP/Washington, during which time the station scored its highest ratings ever as an all-news station.

Today, his tireless work includes programming and marketing strategies for Talk radio stations from Alaska to New Zealand, career counseling for radio talent, and Internet development for entrepreneurs, companies, and radio personalities. He’s also the publisher of one of the most widely read radio industry newsletters, a publication frequently spotted in parakeet cages and fish markets across the country.