The Motorcycle Company
Kat Mould is a seasoned professional with extensive experience in digital media and data analytics. Currently serving as a Sr. Paid Media Analyst at The Motorcycle Company since July 2021, Kat focuses on building, launching, analyzing, optimizing, and reporting on paid media campaigns. Previous roles include Data Analyst and Digital Advertising Strategist at DealerOn, Project Manager and Digital Media Strategist at Rally Health, Manager of Operations at LA Fitness, Branch Manager at Hertz, and Sales Consultant at CarMax. Kat holds a Bachelor of Arts in Communications from the University of Maryland Global Campus, earned between 2012 and 2016.
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The Motorcycle Company
In October 2019, one of the world’s largest Harley-Davidson dealer groups (Veracka Family Harley-Davidson Dealer Group) split into two companies representing another chapter of the Veracka Family’s 40-year motorcycle industry legacy while David Veracka took over the reins of The Motorcycle Company and created The Motorcycle Company Consulting Group or “TMC”. TMC provides consulting services to Harley-Davidson dealers as well as all other brand motorcycle dealers in the form of sales training, marketing, accounting and recruiting services.