The Motorcycle Company
Sara R. has a diverse background in business development, finance, and managerial roles across multiple industries, particularly in the motorcycle and healthcare sectors. Currently serving as Business Development TMC IFS at The Motorcycle Company, the position since January 2018 marks a significant part of Sara R.'s career in a leading Harley-Davidson dealer group. Previous experience includes roles as Finance Manager, Sales Manager, and Business Development Manager at Red Rock Harley-Davidson, as well as Business Development Lead at Huntington Beach Harley-Davidson. Further expertise encompasses practice management in wellness and rehabilitation settings, sales, and marketing within the aesthetic and medical fields. Educational qualifications include an Associate of Arts from DeVry University and various certifications in sales, marketing, medical administration, and aesthetics.
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The Motorcycle Company
In October 2019, one of the world’s largest Harley-Davidson dealer groups (Veracka Family Harley-Davidson Dealer Group) split into two companies representing another chapter of the Veracka Family’s 40-year motorcycle industry legacy while David Veracka took over the reins of The Motorcycle Company and created The Motorcycle Company Consulting Group or “TMC”. TMC provides consulting services to Harley-Davidson dealers as well as all other brand motorcycle dealers in the form of sales training, marketing, accounting and recruiting services.