Adam Rutledge

Adam Rutledge currently serves as the VP of Americas Wholesale and New Business Models at The North Face, overseeing the wholesale business across the Americas and managing new business model initiatives. Prior to this role, Adam held various leadership positions at Bain & Company, including VP, Head of Global Strategy & Digital Transformation, where responsibilities included guiding global strategy, operations, and digital initiatives. Additionally, Adam's experience at Bain encompassed project management for private equity clients and growth strategies across multiple sectors. Earlier in their career, Adam worked at Reynolds Consumer Products Inc. as a Brand Manager and held positions at Acosta Sales & Marketing as a Category Analyst. Adam holds an MBA from Duke University's Fuqua School of Business and a Bachelor of Science in Business Administration from UNC Kenan-Flagler Business School.