Samantha Bushy

Samantha Bushy is a seasoned executive with extensive experience in eCommerce and business planning, currently serving as VP of eCommerce for The North Face since July 2023. Prior to this role, Samantha held key positions at Warner Bros. Discovery, where responsibilities included leading global eCommerce initiatives and overseeing the consumer products business for North America. At Apple, Samantha contributed significantly to the company's eCommerce strategy and customer experience across global marketplaces and led product planning for the Apple Online Store. Samantha's career also includes roles at Nike, Pacific Gas and Electric Company, and the New England Patriots, combining expertise in demand planning, business operations, and strategic financial management. Education includes an MBA from The University of Chicago Booth School of Business and a BS from Ball State University, along with studies at The London School of Economics.