The Nursery Store
Colin Smith is an experienced Chief Operating Officer currently leading commercial operations and digital strategy at The Nursery Store since October 2023. Previously, Colin served as Chief Operating Officer at Sleepdown.com from January 2020 to September 2023, where oversight included ecommerce, supply chain, IT, and ESG initiatives, while managing a team of 70. Colin's earlier roles include Trading/Operations Director at Julian Charles / Rectella, Head of Merchandising - Trading Director at Ponden Home, and Merchandise Controller for Ladieswear at Matalan, alongside a foundational position as a Merchandiser. Colin holds a Ba Hons degree in Business & Marketing from The University of Salford.
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The Nursery Store
Welcome to The Nursery Store; the new name for Online4Baby. We've been a family-owned business since 1987, and we’re privileged to have helped thousands of families through life’s early adventures during that time. With over 32,000 5-star Trustpilot reviews, we’re the go-to for baby essentials for many families, stocking a huge selection of nursery products from market-leading brands like Puggle, Joie, Ickle Bubba and Mamas and Papas.