Lauren Smith

Lauren Smith is the Executive Vice President and Head of Talent & Development at The Opus Group, where responsibilities include recruitment, workforce planning, human resources, and talent management across a global collective of experiential agencies. Prior to this role, Lauren served as Director of Operations and Brand Director at 72andSunny, overseeing operational budgets, revenue planning, and brand campaigns for clients such as Smirnoff and Seventh Generation. Additional experience includes positions as Account Director at Droga5, Customer Insight Specialist at Anthropologie, and Account Supervisor at kirshenbaum bond + partners, with a strong track record in managing client relationships and creative strategy execution. Lauren holds a Bachelor of Science in Business Administration with a concentration in Marketing from the Questrom School of Business, Boston University.