Malu Gouveia

Malu Gouveia currently serves as Diretora de Experiencia do Patrocinador at Fundação Osesp since May 2023. Prior to this role, Malu held the position of Diretora Executiva de Desenvolvimento de Novos Negócios at Urba from January 2022 to May 2023 and Executive Director of Marketing & Sales at +A Educação from September 2019 to September 2021. At +A Educação, responsibilities included overseeing marketing, new enrollment acquisition, student engagement, and customer experience. From April 2013 to August 2019, Malu was the Executive Director of Marketing & Sales at Laureate Education Inc, driving student acquisition strategies for ten institutions in Brazil. Earlier roles included Marketing & Sales Director at Gtex, Santher, and Sales Director at Mondelez International. Additionally, Malu served as Global Account Sales Manager and Indirect Channel Sales Manager at Reckitt Benckiser. Malu's career began at Mars Brasil as Indirect Channel & Cash & Carry Sales Manager. Malu holds a degree in Business Administration and an MBA in Marketing Management from FGV - Fundação Getulio Vargas.