Bill Alfano

Bill Alfano is the Vice President of Marketing & Strategic Partnerships for the Pan-Mass Challenge. He brings strong experience in marketing, promotions, event management and social media to his role. Day-to-day, Bill manages the organization’s existing and prospective sponsor relationships, and has made an impact selling in key corporate sponsors. Bill also leads all PMC marketing, PR and social media efforts.

Prior to joining the PMC, Bill worked as event, promotion and marketing directors at various radio station clusters in Arizona, Connecticut, Texas and most recently, Boston, where he had the pleasure of running many nonprofit programs and fundraisers for The Jimmy Fund, Pan-Mass Challenge and other local charities. He is originally from Northford, CT, and studied Communication at the University of Rhode Island. He now resides with his wife, daughter and dog Bruno in Sherborn, MA.