Bobbie Hasenwinkel

Bobbie Hasenwinkel has a diverse work experience, with a focus on product management and communication strategy.

Starting in 2009, Bobbie worked at State Farm as a Public Affairs Intern and later as a Communication Strategist, where they provided strategic communication support and consulting to executive leaders. In 2012, Bobbie became a Research and Design Strategist, leading research and innovation in State Farm's learning lab, Next Door. They focused on understanding customer preferences and needs, driving innovation and development of solutions.

In 2017, Bobbie transitioned to the role of Product Manager at State Farm, where they developed and managed strategies for the delivery of financial education products. They led a team of product developers and established goals based on user needs, data, market competition, and company strategy.

In 2018, Bobbie joined The Parking Spot as a Product Manager and later became the Director of Product. In this role, they applied a user-centric approach to identifying problems and finding solutions, developed product goals and roadmap, and facilitated cross-functional teams to enhance customer experience and increase revenue across digital platforms.

Bobbie Hasenwinkel completed a Bachelor of Arts and Science degree in Communications and Business from the University of Missouri-Columbia. This educational achievement took place from 2006 to 2010.