Guy Shepherd

Guy Shepherd is an experienced Category Management Specialist currently partnering with The Partnering Group since September 2013, delivering consulting and training for retailers and suppliers in over 20 international markets. Prior to this role, Guy served as Category Director at Allied Bakeries, where leadership was provided in category and shopper marketing within the Grocery group of Associated British Foods, focusing on category growth and innovation initiatives. Guy's extensive experience includes various roles at PepsiCo and Campbell's, where strengths in category management and shopper insights were developed. Guy holds a Bachelor of Science (BSc) degree in Business Information Technology from Kingston University.