Jorge Luis Gonzalez

Jorge Luis Gonzalez is a seasoned professional with extensive experience in strategy and management within the retail and consumer products sectors. Currently serving as Partner for Mexico and LATAM at The Partnering Group since September 2019, Jorge focuses on building sustainable value through strategic planning, customer development, and retail marketing initiatives. Previously held the role of Director of Strategy and New Business at Grupo Eficacia, overseeing revenue growth and commercial segment creation. Additional roles include Commercial Director at Grupo Zuum, where revenue generation was prioritized, and Sales & Marketing Director at Industrial Deshidratadora, achieving significant profit increases. Early career experience encompasses positions at Pedro Domecq and Coca-Cola de México, mastering sales management and key account negotiation. Jorge holds a degree in Business Administration with a focus on Marketing from Universidad Iberoamericana.