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Hala K.

Marketing Director | Branding And Experience at Picerne Group

Hala K. is a seasoned marketing professional with extensive experience in customer experience and lifestyle marketing. Currently serving as the Customer Experience and Lifestyle Marketing Manager at Picerne Group since January 2022, Hala has previously held significant roles including Marketing Consultant at Emirates Pride Perfumes, Marketing Communications Manager at Al-Futtaim, and Regional PR Manager at LVMH Perfumes & Cosmetics. Hala began the marketing career as Deputy Sales and Marketing Manager at Motivate Publishing and later progressed to Sales and Marketing Manager at ITP Media Group. Hala holds a Bachelor of Business Administration (BBA) in Business Administration and Management from Herzing University, completed between 2004 and 2007.

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Picerne Group

Founded in 1988 by Ken Picerne, The Picerne Group, Inc. (“TPG”) is an investment company with particular expertise in the areas of non-performing loan and distressed debt investment, land development and entitlement, apartment acquisition, and apartment development.