The Point Group
Ruth Baron is a seasoned marketing communications professional with extensive experience in strategic planning and brand positioning. As Senior Vice President at The Point Group since November 2002, Ruth has played a vital role in delivering creative solutions for a diverse range of clients, from start-ups to Fortune 500 companies. Prior to this role, Ruth owned Baron Communications, a marketing advertising firm focused on high-tech, telecom, financial services, real estate, and health care, serving clients such as Microsoft and Nortel. Ruth holds a Bachelor of Fine Arts in Advertising with a minor in Journalism from The University of Kansas, earned between 1973 and 1977.
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The Point Group
As a full-service, integrated marketing communications firm, The Point Group creates compelling connections between brands and their audiences. From public relations to media planning, digital marketing to brand identity, our integrated marketing model is built on our clients’ needs – large, small, local or global – not on us trying to sell a specific type of service. Whether focusing on B2B or B2C, for us, marketing is a strategic solve to a business challenge – one that deserves business results. In short, we don’t just build brands. We build your business. Capabilities include: Strategic marketing Branding and advertising Creative design and messaging Digital marketing Social media and reputation management Media planning and buying Public relations