Ed Smith is an accomplished professional with extensive experience in executive roles across various sectors, including marketing, management consulting, and non-profit organizations. Currently serving as Non Executive Director at The Prince's Trust and involved with Make-A-Wish® UK, Smith has held significant positions at Amazon as General Manager for Integrated Marketing Europe since 2017, and previously as Executive Director of Sales and Marketing at Foxtel. With a strong background in marketing strategy from tenures at News Ltd and St.George Bank, along with leadership roles at Make-A-Wish Australia and other organizations, Smith possesses a robust skill set in developing market strategies and driving business growth. Smith holds an MBA from Monash University, completed between 1995 and 1998.