Alex Urrea

CEO, Founder at The Procedo Project

Alex is the son of Colombian immigrants who emigrated to the U.S. in 1966 and shortly became U.S. citizens, entrepreneurs and now grandparents to six grandchildren pursuing higher education. He credits his grandmother with grounding him in Catholic faith and still remembers his first day at American Martyrs School in Bayside, NY when she cried with joy at the sight of seeing him in his uniform for the first time. He is the product of 18 years of Catholic schools and universities. It is his lifelong appreciation and passion for Catholic education that compelled him to launch The Procedo Project.

Alex has founded two education companies and is currently the Managing Partner of Eduscape, a professional learning organization that has impacted nearly 800,000 educators in the U.S. and 23 other countries. At Eduscape, he leads a team of innovative, former classroom teachers who develop and deliver exemplary learning experiences for teachers across several disciplines, including EdTech integration, Early Education, STEM, SEL and Cultural Competency. He is also the founding President of his community’s educational foundation, Chair of the West Bergen Mental Health Foundation and Co-Founder of the Innovative Catholic Schools Network.


  • CEO, Founder

    Current role