Linda Heuser

Sr. Segmentation Analyst at Pursuant

Linda Heuser's work experience includes serving as a Sr. Segmentation Analyst at Pursuant since February 2020. Prior to this, they worked at Easter Seals, Inc. for 20 years, starting in October 2000 as a Senior Database Marketing Manager. In this role, Linda was responsible for analyzing and segmenting direct response campaigns and managing the workload within the database marketing area. Before Easter Seals, Inc., Linda worked at IRI, starting in July 1992 as a Client Database Services Representative and later transitioning to become a Data Validation Analyst. In this position, they reviewed Point of Sale scanner data, resolved data quality issues, and conducted retailer surveys in support of new product opportunities. Linda left IRI in December 1996 to join Easter Seals, Inc. Overall, Linda has more than 27 years of experience in database marketing, segmentation, and data validation.

Linda Heuser obtained their Bachelor's degree in Marketing from Lewis University, where they studied from 1988 to 1992.

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Timeline

  • Sr. Segmentation Analyst

    February, 2020 - present