Laura Giverts

Laura Giverts is a seasoned marketing analytics professional with extensive experience in leading marketing and business analytics initiatives across multiple organizations. Currently serving as Senior Manager of Marketing Analytics at The RealReal since June 2021, Laura previously held the position of Director of Marketing and Business Analytics at Macy's from June 2016 to April 2020. Laura's career began with various roles at Macys.com, including Senior Manager of Marketing Analytics, Marketing Analytics Manager, Senior Marketing Analyst, and Marketing Analyst from 2010 to 2015. Additional experience includes a tenure as Senior Manager of Marketing Intelligence at Texture by Next Issue in 2015-2016 and an Operations Associate role at Total Phase from 2009 to 2010. Early career experiences include internship positions at NBCUniversal Media, LLC in Television Finance and Entertainment Press and Publicity. Laura holds a B.A. in Operations Research and Management Science from the University of California, Berkeley.