Norane Ismail

Norane Ismail currently serves as the Head of Brand Partnerships at The Royal Commission for AlUla, a position held since December 2022. Prior to this role, Ismail was the Portfolio Director for Sports & Esports at EXTREME, where responsibilities included leading commercial strategies and identifying business opportunities in the Middle East. Previous experience also includes serving as Global Partnerships & Business Development Manager for the FISE World Series at Hurricane Action Sports Company, and Senior Manager of Brand Communications/Sports Marketing for Football in Western Europe at Adidas. Ismail's career began at Nike, where various marketing roles were held, and earlier experience includes a position as an On-Site Marketing Executive at Red Bull. Educational qualifications include a Master's degree in Sports Management from the FIFA Master program and various diplomas in sports management and performance analysis.