The Royal Commission for AlUla
Sara Shawoosh currently serves as the Tourism Compliance Monitoring and Enforcement Lead at The Royal Commission for AlUla, a role commenced in May 2023, where responsibilities include leading inspection initiatives for regulatory compliance and contributing to strategic planning in alignment with Vision 2030. Previously, Sara held positions such as Municipal and Rural Affairs Inspection Senior Specialist, managing stakeholder relations and regulatory matters in AlUla County, and Senior Stakeholders Management & Licensing Specialist. With experience as a Material Planner at Mars from 2019 to 2022, and as an Intermodal Specialist and Operations Associate at A.P. Moller - Maersk from 2017 to 2019, Sara developed expertise in logistics and supply chain management. Early roles include Service Officer at IKEA Saudi Arabia and organizing events for TEDx Arabia, demonstrating a diverse skill set in operations and stakeholder engagement. Sara earned a Bachelor's degree in Supply Chain Management and Logistics from the University of Business & Technology between 2011 and 2016.
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The Royal Commission for AlUla
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The Royal Commission for AlUla (RCU) was established to protect and safeguard AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world. RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia, outlined in Vision 2030.