Adam Shafer

Adam Shafer is a seasoned professional in packaging development and business innovation, currently serving as the Director of Business Development & Innovation for the Retail Division at The Royal Group since November 2018. Previously, Adam held various leadership roles at Procter & Gamble, including Section Head for Fem Care Packaging Development, where responsibilities included overseeing packaging for Tampax, AI, and Infinity. Adam also served as Group Leader for Swiffer Packaging Development and contributed to material technology efforts and design standardization for point-of-purchase displays. Adam began a career in packaging engineering at Procter & Gamble, working on notable brands like Pampers and Iams. Adam's academic background includes a Bachelor of Science in Packaging Science from the Rochester Institute of Technology.