Ilona Lazdane is an experienced professional in digital optimisation and website management, currently serving as the Website Optimisation Manager at the Royal Horticultural Society since November 2022. Prior to this role, Ilona held positions at TSB Bank where responsibilities included overseeing website transformation, managing budgets and timelines, collaborating with various teams for personalisation, and conducting analyses to enhance customer experiences. Ilona's earlier experience includes roles at Vistaprint, B&Q, and Feather & Black, where achievements encompassed leading visual merchandising strategies, optimizing operational resources, and mentoring new team members. Ilona holds a BA (Hons) in Business Studies and a Higher National Diploma in Business Studies from the University of Portsmouth.
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