Sam Riches

Sam Riches has a diverse work experience spanning over 20 years in the hospitality industry. Sam has held various sales and marketing roles in luxury hotels and resorts. Sam served as the Director of Sales and Marketing at The Savoy starting in 2022. Prior to that, they held the same position at the Nobu Hotel London Portman Square from 2019 to 2022 and at The Curtain Hotel & Members Club from 2016 to 2019. Before transitioning into sales and marketing, Sam worked as the Director of Sales at EDITION hotel from 2015 to 2016 and as the Director of Regional Sales - The Americas at Taj Hotels Resorts and Palaces from 2013 to 2015. Sam also gained experience as a Senior Sales Manager at Bulgari and as a Corporate Sales Manager at The Westbury Hotel. Sam's career began as an F&B Management Trainee at Maybourne Hotel Group. Throughout their career, they have demonstrated skills in team management, budgeting, strategic planning, and brand development.

From 2001 to 2005, Sam Riches attended the University of East Anglia, where they obtained a Bachelor of Arts (Hons) degree in Hotel Management. Their field of study was specifically focused on Hospitality.