Sarah Briscoe

Sarah Briscoe heads up Global Qualitative Solutions practice leading a dedicated team of account managers and fieldwork managers who help clients navigate and succeed in their global research initiatives.

Sarah has been a global leader in the industry for over 20 years. Her career started at Greenfield Consulting Group (which became Firefly Millward Brown and then Kantar) as a global project manager – managing a line of business worth over $2 million annually and in countries across the globe and developing a trusted network of global partners. As Director, Global Strategy and Operations, she was part of the global leadership team at Firefly – developing and implementing programs and initiatives across the Firefly network of 50+ countries.

She has an insatiable curiosity about new and different ways of doing things and is a creative problem solver with a proven track record of organizing teams and driving progress forward. She has deep experience in strategizing and implementing qualitative methodologies and project designs on a global scale.

Clients and colleagues appreciate her professionalism with a dash of humor, her proactiveness, her attention to detail, and her responsiveness.