Tracey Keys

Tracey Keys has over 30 years of professional experience in the corporate world. Tracey began their career in 1990 as a Senior Associate at Deloitte. Tracey then moved to Booz & Company in 1995, where they held the role of Senior Associate. In 2000, they were appointed as the Head of Corporate Planning at BBC. In 2001, they became a Partner at Eden McCallum. In 2003, they were Program Manager at IMD. In 2018, they took on the role of Strategic Advisor at Activate. From 2009 to 2021, they served as Director at Strategy Dynamics Global SA. In 2022, they became Director at The Seam. Tracey is currently Managing Partner at Activate Ventures LLP and Advisory Board Member at Daycare SOS since 2020.

Tracey Keys obtained their MBA from The Wharton School between 1993 and 1995. Tracey also obtained a B. Com. (Hons) in Business from The University of Edinburgh between 1981 and 1985.