Syra Schenk

Retail Project Lead at Smiley Company

Syra Schenk is a Brand Development Consultant with extensive experience in global sales and brand strategy. Schenk has worked with prestigious clients such as Olivier Theyskens and Mugler. Currently, Schenk is a Retail Project Lead at Smiley Company, overseeing the implementation of pop-up stores in various Galeries Lafayette locations. Additionally, Schenk lectures on Commercial Strategy and Brand Building at HEAD - Genève. Prior to this, Schenk held positions such as Commercial and Administrative Director at CHRISTOPHE LEMAIRE and Brand and Collection Manager at Damir Doma. With a background in law and a fashion management MBA, Schenk brings a unique blend of skills and expertise to the industry.

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Timeline

  • Retail Project Lead

    August, 2021 - present