The Sound
Issa Braithwaite, MBA, possesses a robust background in research, consulting, and corporate banking with over a decade of experience. Currently serving as Senior Manager of Research and Consulting at The Sound since July 2020, Issa previously held the roles of Manager and Research and Consulting Associate at the same organization. Prior experience includes directing and coaching at The Warrior Academy and serving as a Senior Corporate Associate at PNC, where Issa supported corporate relationship managers and provided tailored financing solutions. Early career experience includes a legislative internship at Bayer, supporting legal tasks for multiple attorneys. Issa holds a Bachelor's degree in Economics and Finance from Ohio University and an MBA from both Hitotsubashi ICS and UBC Sauder School of Business.
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The Sound
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives. Product Innovation We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact. We work for brands, brand owners and advertising agencies. Driving growth through human intelligence.