The Specialist Works
Matt Whelan is an experienced digital marketing professional with a strong background in performance marketing and digital strategy. As Managing Partner at The Specialist Works since December 2013, Matt integrates various online channels with offline media to drive business growth. Previous roles include Digital Strategy Director at The Specialist Works, where Matt developed the agency's digital offerings, and Digital Marketing Consultant with MattWhelan.net, providing strategic guidance to businesses. Additional experience encompasses leadership positions in digital marketing at The Digital House and Guava, where expertise in PPC, SEO, and integrated campaign delivery was demonstrated. Matt holds an MA in Classical Art & Archaeology from Royal Holloway, University of London, and a BA in Classics from the University of Warwick.
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The Specialist Works
The Specialist Works is one of the UK's leading independent media planning and buying agencies. It's known for its investment-neutral, collaborative, and dynamic approach to media. Clients include Frasers Group, Auto Trader, Toolstation, ManyPets, McCarthy Stone, and Hastings.