Craig Elderfield

Craig Elderfield is an accomplished professional in partnership sales and content strategy, currently serving as the Head of Partnership Sales at The Telegraph since February 2021. With a diverse background that includes roles such as Sales Director at DriveTribe and Partnerships Manager at DAZN Group, Craig has a proven track record of generating significant revenue through innovative brand partnerships across various sectors like media, automotive, and sports. Notably, achievements include securing over £2 million in revenue at DAZN and contributing over £1 million at The Telegraph. Craig's early experience spans key sales positions with companies such as IGN Entertainment and Hotcourses Ltd., where strong relationships with major clients and a focus on digital transformation were central to success. Craig holds a degree in Media Studies from the University of East London.