Tombras, an independent, 400+ person full-service advertising agency is searching for an SEO Supervisor to join our team.
Where you’ll be working: Knoxville. Relocation assistance may be provided.
What you’ll be doing:
- Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location clients
- Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients on a weekly basis
- Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)
- Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
- Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
- Setup, management and reporting capabilities with enterprise SEO software tools (BrightEdge, Conductor, SEMrushetc.)
- Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction and client presentations
- Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
- Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, execution, and all the way to completion
- Maintain a constant pulse on the organic search engine health across clients at an aggregate level, as well as hyperlocal-level
- Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
- Consult and work directly with our internal and external website development partners and firms to implement technical SEO recommendations
- Champion department processes, stay current on SEO industry trends and best practices
- Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
- Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates
- Work closely with other Tombras departments to develop fully integrated search campaigns
What you bring:
- 5+ years experience in online marketing, including a minimum of 4+ years dedicated SEO for enterprise-level brands
- You should have intimate experience with site crawling tools, enterprise-level SEO software, listings management platforms, and international website architecture best practices
- Exceptional analytical capabilities paired with effective client communication skills
- In addition to strategy, you will be responsible for owning weekly status meetings, project reporting, and ensuring performance is meeting client objectives
- Proven track record of successful client relationship developmentProven success at improving organic rankings for international websites
- Familiarity with HTML, with knowledge of CSS, JavaScript and other coding languages a plus
- Bachelor's Degree in Advertising/Marketing, Business, PR/Communications, Accounting, Finance or related field
- Skilled in:
- SEO platforms (examples: BrightEdge, Conductor, Searchmetrics, Majestic SEO, etc.)
- SEO point-solution tools (examples: Moz, SEMrush, Ahrefs)
- Site crawlers (examples: Screaming Frog SEO Spider, Deepcrawl)
- Competitive analysis and keyword research tools
- Experience with Listings Management platforms (examples: Yext, Moz Local, Reputation.com, etc.)
- Intimate experience of Google Search Console, Google Analytics, and Bing Webmaster Tools
- CMS such as Adobe Experience Manager, WordPress, Joomla, Drupal, etc.
- Language translation and localization platforms and processes