Keith Purcell

Keith Purcell has a diverse work experience spanning various industries. Keith is currently a Partner at BAM: Bud Alliance of Massachusetts, a role they took on in October 2021. Prior to this, they were the Head of Business Development at TONE, where they focused on delivering data-supported advertising and marketing ROI. Keith also has experience as the Managing Partner at Purcell Consulting Group, providing business services to clients across different sectors. Keith has held positions such as Head of Global Business Development at Space Factory Media and Vice President of Business Development at NFLOMG. Additionally, Keith has worked as an investor and advisor in companies like LiiRN | People-Powered Transformation™, Providence Technology Solutions, PlayNetwork, and Upside Commerce, Inc. Keith is also a Partner at Confituras Little Kitchen LLC, a retail establishment offering a unique local shopping experience.

Keith Purcell has a varied education history. In 1980, they attended Ithaca College, where they studied Accounting and Finance. Keith then moved on to the University of Massachusetts Amherst, where they earned a Bachelor of Science degree in Hotel/Motel Administration/Management and Finance. In 1996, Keith attended the University of Virginia Darden School of Business for Partnership and Alliance Development. Keith later returned to the Texas McCombs School of Business for multiple executive education programs. In 2013, they studied Entrepreneurial Marketing, and in 2016, they completed programs in Advocacy, Influence and Power, as well as Leading Change and Driving Innovative Thinking. Lastly, Keith attended Burlington High School, but no specific information about their studies there is provided.