The Trade Desk
Heather Petty is a seasoned marketing professional with extensive experience in client strategy, omnichannel marketing, and digital media execution. Currently serving as a Senior Sales Strategist at The Trade Desk since January 2024, Heather previously held various roles at January Digital, where responsibilities included leading media planning for top-tier clients and managing full-funnel paid media execution. Heather's experience encompasses a research assistant position at Penn State University, brand development coordination for Penn State THON™, and various marketing roles, including internships at Hershey Entertainment & Resorts and LombardMMA. Heather graduated from Penn State University with a Bachelor's degree in Marketing in 2020.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.