The Trade Desk
Jennifer Smith is a seasoned professional in business development and sales within the advertising and media industry. Currently serving as the Sr Director of Business Development at The Trade Desk since August 2024, Jennifer manages an agency business development team and has achieved a notable 25% year-over-year growth. Prior experience includes leading client solutions for Fortune 500 brands at Ampersand, where Jennifer also oversaw the automotive vertical and leveraged TV data for revenue growth. At Adobe, Jennifer held the position of Area Vice President of Sales for Adobe Sign and directed the Advertising Cloud division, driving sales and strategic growth. Jennifer's career started at PointRoll, where significant contributions included managing a large business portfolio with prominent clients like Ford. Jennifer holds a Bachelor of Arts in Marketing from Michigan State University.
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