Katie Seitz

GM of Global Product Marketing at The Trade Desk

Katie Seitz is the current General Manager of Global Product Marketing at The Trade Desk. Prior to their current position, Katie held various positions at Omnicom Media Group Asia Pacific and OMD Worldwide.

Katie started their career at OMD Worldwide in 2009 as an Account Manager. Katie worked across a number of European clients including Kia, Google Chrome, Sony Pictures and Sony Electronics; Virgin Atlantic globally. In this role, they were responsible for developing European and global strategies for distribution to local markets, managing the ongoing refinement of the European media planning across multiple campaigns to ensure local market alignment to global or European strategies, optimizing plan efficiency by identifying multi-market media partners, and managing campaigns including budgets, media bookings, creative delivery, reporting and post campaign analysis.

In 2011, Katie was promoted to Senior Account Manager. In this role, they were responsible for planning and coordination of iPhone and Mac campaigns across six European markets as part of Apple's bespoke media and creative agency, Media Arts Lab (MAL).

In 2013, Katie left OMD Worldwide to join Omnicom Media Group Asia Pacific as a Regional Account Manager. In this role, they were responsible for managed media strategy, planning, implementation and reporting to gain adoption of Google's B2C products across Asia Pacific including the Nexus tablet, Chromebooks and Chrome.

Katie has extensive experience in media planning and coordination, campaign management, and product marketing. Her experience with global brands and their ability to drive results have made their an asset to The Trade Desk.

Katie Seitz has a certificate in management essentials from Harvard Business School Online and a certification from The Trade Desk, Inc. in trading academy - programmatic certification. Katie also went to Ohio University.

Some individuals on their team include Lara Franklin - Senior Director, Product Marketing, Jon Nevitt - Senior Director, Product Marketing. Katie Seitz reports to Ian Colley, Interim Chief Marketing Officer. Some of their coworkers include Crystal Eastman - Head of Global Marketing, John Petralia - VP, Marketing, Digital, Strategy & Operations, and Patrick Wentling - Communications and PR Manager.

Timeline

  • GM of Global Product Marketing

    Current role

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